HENDRIK DAVID GIDEONSE XIX
294 Boston Avenue · Medford, MA 02155 · Studio: (781) 396-5585
hendrikxix@indecentmusic.com

OBJECTIVE

A senior production position where I mentor and teach artists, engineers or designers techniques for creating high-quality creative products that accurately communicate the intent of the artist or client.

SUMMARY

Creative, charismatic and self-motivated producer with deep vertical knowledge in both the Music and Internet industries. Exceptional understanding of the production of commercial audio products from the composition of music, to recording, mixing, mastering, graphic design/packaging and the generation of marketing collaterals. Deep skills in Web architecture, information architecture, user interface and user-experience design.

PROFESSIONAL EXPERIENCE

Indecent Music
1998 - Present
Founder and President
Sign, mentor, and teach artists. Produce all recorded materials. Manage all phases of artist growth, performance and sales. Balance budget. Recruit staff members. Develop and maintain business alliances. Direct and manage marketing and sales of products. Define and exploit technologies needed for operations, production, marketing and communications.

Anchorsilk
2000
Senior User Experience Designer
Hired the user experience team designed and built the interface for a soup-to-nuts self-serve e-business web application allowing non-technical people to design and build their own internet catalogs, workflow, customer relationship management, and inventory tools with user-defined business logic.

Soundsbig.com
1999 - 2000
Product Developer
Designed, developed and branded an internet music destination site, supporting artist based uploads and marketing as well as consumer based downloads and communication.

Reed Elsevier Technology Group
1997 - 1999
Software Engineer
Designed and coded web application user interfaces and middleware for Lexis-Nexis, Elsevier Science and other RE business units as a member of the user experience team.

Tufts University
1996 - 1997
Electronic Music Lab Designer and Instructor
Designed, budgeted, purchased and built the Tufts Electronic Music Lab, a joint effort between the Music and Electrical Engineering/Computer science Departments using 16 Mac stations with full MIDI implementation and keyboards.

Metanex, Inc.
1996 - 1997
Web Designer/Developer
Designed, coded and revised web pages and applications to support an early cross-vendor consumer and marketing site. Trained designers in computer based graphic design tools and programming in Visual Basic script. Developed searchable database-driven chat systems.

Tufts Lighting, Sound and Video
1991 - 1996
General Manager
Recruited, trained and managed a team of 30 students in live audio, video and lighting production. Managed, purchased and repaired equipment inventories. Budgeted for payroll, training facilities, space and insurance costs.

EDUCATION

MA, Music Composition, Tufts University, Medford, MA. GPA 3.79
BA, Music, Tufts University, Medford, MA, Cum Laude with High Honors in Thesis. GPA 3.49
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SELECTED ACHIEVEMENTS

Teaching and Training

Designed, budgeted, and built the Tufts University Electronic Music Lab, a joint project between the Computer Engineering and Music Departments. Developed and taught courses in ear training, keyboard skills and MIDI skills to the first year of students using the lab.
Results: Established the concept and base which grew to full function and service laboratory that included full-time lecturers, a significant increase in the curriculum and substantial increase in equipment.

Designed curriculum and taught an active server page development course at Northeastern University that included HTML, web-enabled database access and programming with Visual Basic script. Developed an on-line companion for the course with class notes, assignments, assignment upload and grade communication tools.
Results: Education of 16 adult learners from corporate and business backgrounds. Over 70% of the students responded that the course design and instruction were excellent and exceeded their expectations.

Built a music production company that attracts artists, organizes content; writes, composes, and arranges music; records vocals and instrumentation; mixes, masters the recordings; prepares art direction, packaging, graphics and branding; duplicates, and markets CD's. Discovered, managed and produced over a dozen Boston based hip-hop artists from all ethnic backgrounds and education. Provided mentoring to artists that has enabled them to be more professional in their music careers.
Results: Recorded and released 3 full-length CDs. Composed and produced 6 full-length CDs spanning rock, pop, dance, hip-hop, rap, reggae, salsa and neo-Classical/neo-Romantic genres. Client list has tripled in the last year.

Internet Technologies

Founded, hired, trained and managed user experience team with a staff that included designers and psychologists. Led focus groups and usability testing with several web applications.
Results: Solid information architecture in both the data structure and the user interface. All final designs incorporated the learning from the focus group avoiding the pitfalls exposed in usability testing and evaluation.

Provided hands-on team leadership to confused and frustrated members of the user experience team to keep communication flowing and work being completed during periods of extremely tight deadlines, an uncertain financial future and frequent management change.
Results: Met deadlines and achieved unprecedented cooperation between groups. Eliminated the severe staff turnover problem for the company.

Designed, developed and presented product demonstrations of multiple web applications to investors and customers.
Results: Achieved second round funding of $8 M. Signed fifteen early-adopter customers for a web B2B application during the extreme down market for dot.com companies.

Music Industry

Composed, authored, performed, produced, designed and released: Nineteen, A Cradle for Your Soul in the Northeast and the Midwest. Booked tour in support of sales of the record with the aid of an initial radio campaign with the unheard of success of 65% add-rate to college and AAA stations.
Results: Critical acclaim in Boston, New York and Cincinnati newspapers and magazines. Sold 600 copies. Enabled the creation of the label, Indecent Music and Indecent Music Publishing, ASCAP.

Produced, budgeted, designed, released and distributed 10,000 copies of Mary Jane Nation, a compilation of Boston-based artists in multiple genres to build community between artists of multiple races and economic backgrounds.
Results: Growth of the Indecent Music mailing list to over 1000 individuals. Exposed the need for quality Boston-based hip-hop and urban music releases which guided the subsequent growth and direction of the Label.

Graphic Design

Designed and produced FruityLoops print marketing materials for Cakewalk Software, the British company's U.S. distribution channel.
Results: FruityLoops 3 quickly became an industry leader for loop and sample-based music creation tools